Business Administration
Is there any doubt? You just have to think that in the case of Stora, the company walked through the Middle Ages, the Reformation, the wars of the seventeenth century, the Industrial Revolution and two world wars. It was reported by messengers of investigation or telegraph, as it now done through e-mail, Internet or an intranet. It went through various production technologies a “starting with the manual-, steam, electricity, internal combustion, until the advent of electronics and microchips. Stora’s business has changed (has passed through the copper mining, forestry, steel smelting, hydro, and today, paper, pulp and chemicals). How can a company last so many years? Long-lived companies tend to be financially conservative, so do not risk too much in good times, and it lets you take advantage of opportunities when the situation falters, and competitors are not willing to do so (as recommended by the guru investment, Warren Buffett). They adapt to changes, as I said, and are sensitive to developments so that react in due time and learn what is necessary to further develop the existing business, or change it if necessary, for this, not only tolerant of new ideas, but that nurture, encourage employee collaboration in the creation of the company, so that they feel part of society much more intense.
Also of note is the continuous learning that occurs in these businesses, beyond empty words. The Shell company, with more than 175 years of history, annually spent more than $ 2,000 per employee for training, with most of the same collaborative in nature, ie they are heterogeneous groups of employees with different jobs, training and even different cultures, so that you learn even more about this exchange between people that the course itself. Finally, I would highlight a special interest in people, the human community that forms the company. If the profits generated by the same reversed on the privileged few, and there is a great imbalance in this regard, it is unlikely basic workers feel involved in the company. If the way to approach the issue by the company to exchange their money for the time / work / knowledge workers, and nothing else, it is logical that they will see it the same way as a business relationship (“I work for money “), and not as a joint project in which the company and the employee will develop, learn and increase their capabilities together.