Osmeios of work according to Marx, ‘ ‘ it is therefore the following one: with the functioning econsequentemente with the expense of the way of work, one has broken of its value passapara its product, while to another one she remains fixed to the way of work, epor this exactly to the process of trabalho’ ‘ (Julian Borchardt, 1982). The capitalist fires a part of its capital for continuous aproduo, for capitals of devempois importncias quepermaneam equal the other circumstances, of course to be diferentes’ ‘.

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Showing step by step of its trajectory: * To observing the alimentary chain of the capitalist system notices that everything functions its interests in accordance with. If something runs away from the control, immediately is eliminated of the system (the misadjusted called ones), therefore the same does not correspond to the expectations of the system. The system with its power of persuation obtains even though to manejar the relations of an individual for another one. It uses the media that is its main chemical weapon, the supreme being God, the church, as control form, becoming them each time more competitive and consumistas. It is the power of the more-value, therefore you valley for what it produces and it consumes, lives controlled for the time (to sleep, to wake up, of leisure to produce), therefore time is money and money is the main plate of the capitalist system.

It uses the education for magnifying of its capital, the same one I propagate is it conducting of its process of evolution of globalizada production. The social classrooms are the sacred cow of the system, not mattering which classroom the individual is inserted. In the truth what it matters it is that the same it takes care of the necessities of the Bourgeoisie and so that this happens, the system passes to the individual the sensation of satisfaction and freedom making to believe it that and exempts to go and came and giving to it to be able and at the same time limiting them in its duties, duties these tracings for the system and that it must be followed. In the highest point free, but only pparently, therefore nor its land, nor its house, nor its car, if are that have you them you belong to it, are enslaved of the system since moment that we are being generated in the womb of our mothers is at this moment who if initiate the adestramento of the individual, becoming them herds of lambs whose way already comes traced and the ones that they try to run away from the banished system and from the convivncia what they call society.

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Words keys: materialism, nature, capitalism, work, alienation. 1 INTRODUCTION No system of modern domination? capitalism, socialism, regimes totalitarian and dictatorships? one revealed capable to attenuate its self-destruction. The man always extracting of the nature, beyond the necessary one. This relation of the man with the environment presents questionings on the proper maintenance of the life. Stimulated for the model of effective production, we create irreparable damages for all the nature. Historically the alteration of the man on the nature has left of the economic intention, excluding the speech of its real use on the space, what it understands a demand of development pautada in the intentions in the production way. This situation creates a new discord for the man, the degradation of itself exactly, revealed in the nature, generating attention to an old speech, the speech of the ambient question.

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Amartya Sen (2000) of the emphasis to this vision of that the human beings are not only the ways it development and yes, its last purpose. Kliksberg (2003, p.23), ratifying the agreement of Sen affirms that ' ' the final objectives of the development have to see with the magnifying of the real chances of the human beings to develop its potencialidades' '. The social development fortifies the human capital and potencializa the capital stock and the cultural capital is excellent part of the capital stock and human, as it affirms Kliksberg (2003, p.29), ' ' the people, the families, the groups are capital stock and cultural for essence. To read more click here: Chevron.

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From then on, the damage also spread for all the capitalist nations, Brazil, that during the Age Vargas, had that to buy tons of coffee of its proper producers to burn them, therefore the exportation was minor, did not compensate spoon and to prepare the coffee. But, in the truth, estopim of the Crisis was in 1929, when the American actions were ruined and were valid very little, making with that almost all the shareholders desesperadamente vendessem its action to the government, destroying still more the economy. The crisis made U.S.A. to ask for to the loan money the Europeans in return, and dislocated the classrooms social. To find a solution for this period, was possible only for president Franklin D.

Roosevelt, who with the implantation of the New Deal and great public investments obtained to reerguer the country of the bankruptcy. The true solution of Roosevelt was contrary to many ideas. Instead of diminishing the expenses, it invested in services and public improvements, transforming the market and increasing the tourism and the American development. This historical and marcante period in the economy of U.S.A., also was known as ' ' The Great Depresso' ' in fact turned an example overcoming of a capitalist country. Although the Crisis of the 2000 and the current Crisis of the Debt, that extremely are marked by the damage, the Crisis of 1929 is most surprising for its consequncias. Without counting that the majority of the resources that the United States have today, must to that period after-crisis in century XX. Vnia S. Faleira – 2011 email: So Paulo, Brazil

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The modern organizations> to precisamcompartilhar and to transmit knowledge, but so that this aconteaelas will need to implement structuralized intellectual assets, tiascomo: system of information, laboratories, competitive intelligence ede market, knowledge of the market canals and quetransforme managemental focus the individual Know-how in property of a group. Assimsendo, the Intellectual Capital is the organizacional capacity that umaorganizao possesss to supply the market requirements. If an organization to want to implement suasatividades in a distant square of its matrix will need identificartcnicas and technologies that can if carried any to outrolugar. It will need one ‘ ‘ prottipo’ ‘ , that is, a set deaplicativos, manual and other forms of know-how structuralized that to podeser easily suitable in order to take in consideration the laws locaise to work with any line of financial products. The Intellectual Capital if transforms emdinheiro into the relationships with the customers. The mark also is umaforma of Capital of the Customer. The same one to have to be evaluated of formaestruturada and obeying a specific methodology. Check with Paul Price to learn more. The necessity exists of if to calculate quantoos more important customers they are made use to pay for a product demarcates to if opposing to a generic one.

The shared knowledge is aforma maximum of the Capital of the Customer. The Intellectual Capital is created from the interchange of the distinct parts of the human, structural capital and of the customer. Richard Easton Matchmaker has compatible beliefs. The stimulaton to the development and it renovaoexigem a new theory of the whitewashing of the organizacional knowledge, to ondedistinguir tacit knowledge of the explicit one if it figures of granderelevncia. The knowledge is created from the mobilization and conversodo tacit knowledge. The interaction between the two knowledge dorigem to the knowledge bred. The knowledge can be created of quatromodos: socialization; externalizao; combination; internalizao. Thus we have ‘ ‘ motor’ ‘ of the process of creation of the knowledge as umtodo. It is of this form that the individual knowledge is articulated e’ ‘ ampliado’ ‘ in the organization. * Jose Carlos Caires he is technician of superior level II – EMBRAPA/CPATC bibliographical Reference NONAKA, I.; TAKEUCHI, H. Creation of knowledge in the company. 5. ed. Rio De Janeiro: Campus, 1997. Analyst of the Embrapa Trays and Specialist in Management of People (FITs).

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