The Internet is a living thing, constantly mutating, reflecting changes in the customs, habits and needs of its users. This way any discipline related to it, also changed dramatically. We see progress in terms of programming, new languages, applications and technologies. And the use that is given today is not the same as some years ago. The social media are here to stay.

Hopefully there will be some natural settling, in terms of number of existing social networks. Surely the niche reach maturity, and some names will disappear. But for now, we can identify sites leaders, trend-setting. The news is “Twitter”, and companies are presented. So, whoever you position your site on this new social reality will inevitably spend time working on the social aspect of the site.

The premise behind any marketing action from ancient Rome to today, is to get the message across to as many as possible potential customers. And now our potential customers in social media. Therefore that is where we want to be. At the beginning of practice, the technique of link building (get external links) led to exchange links, and advertising in other sites. Today, it is also looking to get external links, but in other ways. The quality content vitalization often works better than the faded link exchange, and are a sure way to get many quality links. The homogenization in terms of search engines, you should be well positioned in one or two of them (the most important, in terms of market share, Google and Yahoo) make being well ranked on these sites, either satisfactory assurance constant traffic. The regional directories, and Web services are important, but almost more for the external link that links to our site for the actual amount of traffic that can result from these sites. Not only issues regarding search engine optimization have changed. Is it necessary to build an institutional page? You can forget these boring sites with an aerial photo of the plant, and the traditional statements “Quality above all”, and so on. Now, a Facebook page has implications not only more but also more flexibility and permeability to the messages of the community. A new way to build reputation. We want to reach our potential customers, but they will not wait passively advertising. Now they are informed, seeking convenience and quality service offerings. We must therefore look proactively. It is time that the legends of “Quality of Service” are no longer empty words and become subsistence requirement for the company.