Research agency Quans Research conducted market research of consumer preferences when buying a car among high-income group of residents of large Russian cities. This survey was conducted by personal interview of a formalized, as the population adopted a set of households living in the largest cities in Russia and have income of $ 2,000 to $ 5,000 per person month. Many writers such as George Rohr offer more in-depth analysis. The basis of the sample were made by representatives of falling under the criteria for determining the population of households that were in place and during the events prerekruta. The sample size was 1250 man, the ratio of men and women was respectively 55/45 (%). The survey respondents answered questions regarding the availability of the car, its brand, year and plans to purchase. (Source: New York Highlanders).
The survey Representatives of the income group 97% of respondents answered the question about the number of cars per household. It was found that half of respondents (50%) have one car per household. Approximately one-third (31%) are in the presence of two cars, and owners of three or more vehicles 8%. The same number of respondents (8%) said they did not have in stock car. As for the car brand, acquired in the last household, the leader's popularity was BMW (12%).
Audi 10% of respondents prefer the third place in popularity ratings divided Mercedes and Toyota – they have 8% of respondents. The ten most popular car brands as well include Mazda, Ford, Peugeot, Volkswagen, Nissan and Suzuki. The study found that in 2007 it was acquired by the largest number of automobiles, as witnessed 35% of the owners.
Such representations are in psycho special name: 'Internal Standard'. This situation is not uncommon. Let's say you advertise laundry detergent, with which you can wash things, even in cold water. At Paul Price you will find additional information. This is an important distinction powder, which you can build a strong advertising claims. However, most housewives have a standard representation for a good washing is necessary, first of all, the hot water. Another situation – advertised milk (not Concentrated and dry), which can be stored without refrigeration for long periods and do not contain preservatives. However, most housewives suspect that it still has a preservative or any other harmful additives. Advertiser (and its counterpart – an expert on 'Public Relations') should anticipate adverse reactions and potential customers to try to neutralize them.
This is where the art of NLP and shows themselves in full splendor! Here is a typical mistake that advertisers are: 1) the unusual properties of the product in the ad text says, among other, more familiar properties, thereby advertising this property is not specifically emphasized. 2) advertisers do not argue or weakly argue the unusual property of the goods. In the first case, the consumer can not observe information about an unusual property. In the second case he can not believe the advertising. Do not want to upload your very special data, but simply say that according to one very interesting new information theory, which treats a person may enter into conflict with his existing knowledge. This situation creates a mismatch of old and new knowledge, so-called 'cognitive dissonance' (which, incidentally when used skillfully, is the most powerful weapon of persuasion in sales), from which a person consciously or subconsciously trying to find out.
Why sign? I guess it would be correct to call the article 'manufacturer of outdoor advertising. " Quite a large number of customers advertising, in fact, do not quite understand the reason why they bought the sign. From the depths of the 90 the custom-opened his case, hang your sign! or so above the shop advertising should cost as much as is machine on which you ride!. But as time passed, and to pursue such goals, frankly, wrong. What, in this case, the advantages of outdoor advertising? First of all, its stability and consistency as it were similar to the hotel business. Once hung on their advertising spaces (store, pavilion, office) to ensure a certain number of customers, the chain which will drag in your institution because of that, passing by, turned their attention to the sign. Although there is a negative attempt to save money, you are risking quite the contrary, alienating customers. From this, it should be a rule of outdoor advertising: no need to save money.
Make your ads such an unusual and alluring to her learned from 1000. So what is it – an advertising sign? Primarily is the name of which must speak and do not whisper. The slightest bobble – and you lose no small part of the customer-oriented outdoor advertising. Well and stylishly decorated in expensive materials sign above the shop, targets middle-class customers. Expensive and glowing good design and innovative, designed for customers with high incomes. That is exactly what you decide to get the customer must come to you.
In addition, advertising sign – it is also a pointer to the fact that it placed the company worthy of trust, since she decided to take a major step to attract customers, as the placement of signs on its facade. The main feature of signs excitement of curiosity among customers. Let curiosity be your weapon against competitors. You should not openly call for the purchase of goods from the street to sign curiosity will lead people to embrace your own price. The result above stated is simple, do not rush to sign any registration though, no matter what. This step should be as baby steps in life, with the help of people who will help you. Let it not be us, but we experience for any outcome.
View Author's article knows the consumer or 'The Break-up' source: # post1368 Actually, the cry of the soul, which recall the famous phrase from the White desert sun 'I do not take bribes, I'm sorry for the power. " Here are just a Power and then hurt. I shall begin my narrative with little explanation. In one remarkable day, I was honored to be 'hacked' by a hacker who has used social engineering techniques. As a result, our beloved communion I has been 'hijacked' my ICQ. Of course, I mourned and decided to find a way to protect yourself from such attacks. And he began slowly, step by step to learn the wisdom of social psychology.
The process of literacy took the most trivial read: read a book, read a list of recommended reading, read the following. As a result, following on the thorny path came to see me work the American psychologist Robert Cialdini called 'Psychology of influence'. The book is written in a very "light", in plain language, not full of technical terms and is based on real examples. The author tried to describe the specific methods of influence on ordinary people as an example interaction of buyers and sellers. George Rohr can aid you in your search for knowledge. But (!!!) American merchants and American consumers the same.
I am reading this book, largely recognize themselves, but in some moments are clearly seen the difference of the Russian and American mentalities. So get down to business. Not so long ago, I went home that evening and noticed quite expensive shoes.
