OMT Tourist
Beyond these aspects, the OMT (2001) affirms that diverse factors had in general favored the continued increase of the effected trips and the tourist activity, amongst they can detach: ) the easiness of access the information, from the new medias and information stimulating the desire to travel; b) bigger available income; c) bigger levels of education, among others. These factors had made with that the tourism gained more prominence as an activity of leisure and, to each day, if it develops in all the regions of the world. The information is a present element in the context of the trips and therefore it is integrant part of the process of decision for a to be visited destination. The referring information to the aspects gifts in the destination city that is being evaluated are important and necessary for being associates to the financial and emotional risks for the consumer. Of beginning, the tourist searchs referring previous information to the tourist product that she chose or she will go to choose through research, mainly, for the Internet. During the trip the necessity appears of referring information to the activities that will be developed during the stay in the destination chosen team. In such a way, becomes necessary a canal between the tourist and the services offered in the chosen locality, where can cite the ranks of tourist information (PIT? s). The PIT? s are units destined to the attendance to the tourist, through the installment of information as well as of other services, to depend on the transport of the rank of tourist information. Moreover, it is important to stand out that the PIT? s if configures as strategy of marketing for the development of the hospitality in the tourist product.