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Prostocar Rental

Prostocar Rental

Few of the customers rolling companies in Russia come to mind that the legal litigation sometimes last for months after the accident. "Understanding the peculiarities of the Russian market, we were not ready to apply the American business model, but chose to build it from scratch, given the mentality and needs of local customers," – says Yury Pronin, head of the Nizhny Novgorod office Prostocar. First of all, should make clear: in our country, car rental – a short-term measure, which has direct relevance to the special events in the lives of individuals (wedding, anniversary, prom night), and entire companies, such as corporate travel, meeting business associates at the airport (railway station, and so on). By becoming and choice: hire a limousine, representation sedans, minivans and minibuses. Rent also includes relatively long-term tenant to use the car (not less than one day) in everyday life, whether it be a trip to a picnic or a temporary substituting your own car during repair. It was a rental car option of us are interested and as an object of study.

It is believed that the leaders of any automotive industry in Russia are international companies. Similarly, in the case of rental: Hertz and Avis international for quite some time mastering the Russian market, although much of it is still concentrated in Moscow and St. Petersburg. This is not surprising, since capitals, most corporate customers and foreigners. Coming to Russia on business, they often reserves a car before arrival: signing a contract in another country and taking car rental company, pay attention to reputation and usability. The main activities of distribution companies is to work with corporate clients and private individuals. And if the first segment is sufficiently narrow and is already divided between the "old-timers of the market," then private customers using rental service – a piece of cake, not only for big players, but also for regional companies. Most often, their clients – it is the middle class who do not want to give up comfort travel by car during repair their own cars, guests of the city, small and medium-sized businesses.