Russian
BA Kuznetsov, director of the association of publishers and users of educational literature "Russian textbook", expressed concern that the crisis is the result of narrowing of the cultural milieu of the book, but a good book will be washed away from the market. But Russian publishers can rest assured that the issue of import: domestic book can not replace imported due to the specifics of this product. VD Sinyanskii, head of publishing house "Infra-M" told of the findings and measures against the crisis in his company. In his view, the data would take to their reports to Oleg Novikov, can be challenged. All of the variables is only one source – the Ministry of Finance. Contrary to forecasts, already reduced prices on paper (10%), and printing services (5.7%), there are even some changes in the market real estate. The crisis of '98 is very different from today – if he had touched only to Russia, and now – the whole world.
In the present situation is extremely important role played by the crisis of confidence: the whole world is reeling, investors in least come to mind to invest their money in Russian companies. Thus, the book market trends of the global crisis imperceptible (the demand has decreased only in cities where the hit city-forming company), but they felt the financial market – is now virtually impossible to refinance and interest rates were very heavy. And if one says that the pessimistic scenario of the crisis – is stagnant, the and others allow negative growth (up to – 20%). In this regard, since the new year, "Infra-M" will reduce costs, and from mid-February will be reviewed in accordance with the policy prevailing situation in the country. Natalia Yumashev Deputy Director General of the chain stores "Moscow Book House", by contrast, extremely positive about the future.
"Of course, 2009 will not be as good as the previous one, – said Natalia – We do not see a crisis as something terrible. " In stores sales decline was not observed, revenue remained at the planned level, decreased only sell expensive gift editions. A reduction in staff planned to optimize the regardless of the crisis. Material provided by the magazine 'Book Industry'