In saturated markets, acquire new customers is made to cost another to lose them. Many strategies for achieving new customers are abusing current customers. This can be seen with clear evidence for example in the industry of mobile phones or subscriptions to periodicals. Conditions offered to potential new customers are much better than that We have current customers. Isn’t this an abuse to a client that takes 5 to 7 years paying rates much higher than those offered to new customers? Globalization, generating input of new global competitors, aggressive offers and potential products or services substitutes technological impact, which generates strong changes in some industries. For example, as is affected the market of advertising in print media with the boom of internet and social networks?. As has been affected the market of newspapers and the advertising they sell?. I invite you to watch this interesting video that illustrates this point concentrations and mergers of companies in the market less differentiation in products and impressive speed a little to react to new products.

Do not just throw the last super sophisticated cell phone, when the next week the rival brand has already released one top increased segmentation and granularity of the market. To compete without being wound, it is necessary to at least make a decent segmentation of the market to cover and where possible identify cells or granules of customers getting more needs-oriented offerings.Click on the image to view the video organizations. We refer in this section to companies and entities that behave like other enterprise customers (B2B Business to Business) concentrations and mergers pressure for productivity and cost reduction. Companies have the imperative to do more with less. They must try to identify as adjust its resources and improve their results. They will invest in those goods and services that help them to generate productivity and impact on its financial results.