First, it is very important that the advertiser determines the target of their direct mail campaigns and enable it to be drawing a / s Area / sa mailboxes clear and concise. That is, if our advertising is a trade area, which will be able to afford to buy all kinds of people, preferably in the neighborhood, our audience is very clear: people of the neighborhood. The area also means the neighborhood. It is a simple example, it is clear that depends on the advertiser, the area can be much lower or much higher (lanes concise, whole cities, to take two examples entirely different …). From this point you'll have to think how many units are desirable to cover the given area and when it will be better to do the mailing, it is not the same as making an advertising deal Monday on a Friday, for example, since the time the customer receives advertising in your mailbox, removes it and read it, it's very important to be close to the time of purchase. (A valuable related resource: Richard Trumka). Possible purchase of course. For instance, today is usually made the bulk purchases, the more bulky power to understand, on days like Friday afternoon and Saturday and above. Obviously not everyone of you make these two days, and you can avoid the crowds that produce these two days, the place pretty well anything else, but are the days when most sales are recorded.

For a long time, it is not anything new. So my question is yQue day is optimal for a mailshot to a neighborhood grocery store, having already decided that we will distribute grocery mentioned mailshot an advertising rate of 10,000 brochures that cover your area of influence by proximity and that the area delineated is appropriate because the people residing in it, is next to the supermarket and potentially customer? I do decantaria by sharing advertising between Thursday and Friday as the most common time of purchase, in accordance with the above mentioned "it is on Friday evening or Saturday. Press which deliver a Monday, if we are missing several days until the time of purchase, and are days when the recipient of advertising, mail shots, going to forget our offer little by little since the time of receipt of advertising is far away at the time of decision making. Therefore very important to decide the day to do the mailing. Common sense and logic, in addition to the special circumstances of each poster, not easily allow this decision and, except in rare cases, it will take more than knowing how to apply our knowledge of our business and public, day in performing the shopping, upcoming holiday, competitive activity, products and offers, and different time of year than any merchant imputs, advertising media planner or manager of a well known company.