Since late 1990, Economist Arthur Bryan coined the term New Economy to refer to the evolution of U.S. and other developed countries were experimenting with new advances in technology and economic globalization, many companies noticed a change in the economy. They were at a state of constant and permanent growth continues today, and even left in the old obsolete business practices. So much so that the online world has been consolidated in a hole that all companies must be present, or even many of them base their activity on this medium, like the so called dot-com. That is why the online marketplace has earned the trust of millions of users who choose this way for the development of their purchases. The main reasons given by users are linked directly with the comfort that these services were provided. The development of online marketing techniques, as well as collaborations with banks at the companies, certify the safety and confidentiality of the data used in these transactions, which initially involved one of the main reasons for rejection and mistrust. While there were sectors that Internet pioneers such as tourism, the fact is that currently there is no industry that can resist it.

The web is the world’s largest showcase where all companies, regardless their nature want to be present. This is the case Barbican company dedicated to the jewelry, and recently premiered his joyasbarbacana web portal. com with the aim of joining the new currents that move the economy and thus enter into the adventure of the online market, with the challenge of presenting its virtual storefront to all boaters, interact with them and put at your disposal all the knowledge, events , and now around them, they soon find sections on its website. Barbican born in 2000 as a selling point located in the Hotel Melia Castilla in Madrid, offering visitors a range of jewelry and silver work, designed and made by craftsmen jewelers of the group to which it belongs. There are several lines dedicated to fine jewelry based on gemstones, jewelry and also offers modern and functional, with the new line in molecular gold or bold silver jewelry line. The clock also makes a hole in the web, offering a line of watches aimed at women and men today. And for golfers, the firm offers a wide range of specialty products in this sport.