Goals, budget, distribution: PR agency ars publicandi investigated Anzeigenschalteverhalten in the field of online and print advertising participants waving interesting profits Rodalben, October 27, 2010. Ars publicandi society for marketing and public relations mbH, Rodalben/Pfalz, will start from now an online survey on the issue of cross-media advertising. Bit.ly/9yNQSr Web platform in particular executives are asked by companies to break their AnzeigenschalteVerhalten in the print and online media for 2010, as well as their projected spending for 2011: what is their advertising aimed mainly? How the media budget established, occasionally or continuously? To what extent are the issues currently in 2011? More investigation objects are including media plans and success control. The standardized questionnaire contains 21 questions, the response lasts between five and ten minutes. All information will be confidential and anonymous process, the results of the survey in the first quarter of 2011 interested companies provided free of charge available and offered selected journalists to the publication.

“Among all participants is giving away ars publicandi a day-long visit the Pirmasenser Science Center Dynamikum for two persons including a hotel stay as well as two copies of the monograph Tweet for Manager” by Norbert Schuster. With all love for the printed journal is evident today to see that digital media compared to the classic become more and more important”, explains Andreas Becker publicandi, Managing Director of ars. And who wants to successfully advertise must switch now exactly there, where his target audience are informed but keeps the Anzeigenschalteverhalten of the company with the information behavior of the reader step? We want to go with our survey on the ground. these and some other for brand animal matters more” About ars which publicandi founded in 1997, ars publicandi society for marketing and public relations mbH with headquarters in Rodalben/Pfalz offers comprehensive consulting and services in the areas of marketing and public relations. Companies of all sizes and facilities from the public sector among the target group of owner-managed agency of communication across industry sectors. Customers in the technology environment such as Accelsis technologies, Adito, Cubeware, media SOU and Uniserv soft, underline the strength of the Agency in the field of declaration need themes. The Science Center Dynamikum, Elgesa medicine service, the lighting manufacturer Schmidt-Ray or also the architecture and engineering firm PTI are examples of the wide variance in the customer’s environment. Ars publicandi, employs nine people and has an extensive network of national and international partners with complementary product and service offerings.